Why do high search engine rankings increase your sales? High search engine rankings are the perfect way to get more website visitors, more customers and more sales. Recent statistics show that having high search engine rankings is the key to the success of your online business: Your customers are on the Internet and they have money More than 2 billion people use the Internet (Source: Nielsen / NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spend more than a THRILLION RANDS online per year worldwide. These people have money, they want to buy and they could be your customers.
Your customers use search engines More than 80% of all Internet users find new websites through search engines (Source: Georgia Tech/GVU Users Survey). That means that millions use search engines every day to find websites. These people are interested in your goods and services Search engine users are some of the most qualified and motivated visitors to your website you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.
SEO helps you to get your website in front of these potential customers. In other words, SEO helps you to make sure that your website is seen by people who want to buy your goods and services. Why do you have to optimize your web pages? Some people think that it is enough to submit a website to as many search engines as possible to get high rankings. Unfortunately, that is not the case. If you do not optimize your web pages, then you won’t get high search engine rankings. Not all websites can have high rankings There are billions of web pages on the Internet. It’s obvious that not all of them can be listed in the top 10 results on search engines. Search engines only list web pages that they find relevant to a special keyword. You must make sure that your website is such a site. If search engines cannot find out that your website is about fishing equipment, they cannot give your website high rankings for that keyword. The process of changing your web pages so that search engines find them relevant is called search engine optimization (SEO)