You may have come across this term “bounce rate”and wonder what it means. No, this is not counting the amount of times a ball goes up and down. This term is actually an important ranking factor in terms of your website popularity. To sum it up, it means that if a person enters a search term which leads them to your web page and if this person clicks away rather quickly back to the search page results then this is considered a high bounce rate. This normally also means that they have not navigated further into your website.
If you have some form of website tracking on your domain, it will give the bounce rate in terms of a percentage to make for easier understanding. If you are getting higher percentages in your bounce rates then this is a cause for concern as it means that you do not have relevant content on your website. It can also mean that visitors do not like what they see if they get that far or lastly, your site takes ages to load. 
In my earlier blog of the 3 seconds to impact where I outlined the attention span of your visitor, I wish to reiterate the point that apart from any other factors that go into the mechanics of your website, the look and appeal of your organisation has to be portrayed in an attention grabbing focus so that visitors stay on your website longer.