Web

Web

Choosing a domain name

So you are thinking of getting a website? Let’s start at the basics. First of all you will need a domain name, which is the name by which people will refer to you. (For example, we are the www.cyberfox.co.za team, and “cyberfox” is our domain name.) We will assist you in achieving this by finding out what names are available, or if the one you have chosen has already been taken by another business. Here is the best advice that you will get when it comes to getting that all important name – No matter who you choose to develop your website, always ensure that the domain is registered in YOUR name and not in the name of the company developing your website. [...]
By |September 20th, 2015|Web|0 Comments

Levelling the playing field

A smart and truly well designed website can portray the image of a far larger company. Generally people are creatures of habit whereby they rather trust a larger organisation than a smaller one as they feel that this company will be in business for a long time. It is critical for an organisation to make  a good first impression. Having just a website these days in not enough, but having one that boasts competence and professionalism will make your online efforts easier. [...]
By |September 20th, 2015|Web|0 Comments

3 seconds to Impact

The title might sound like you are on the Starship Enterprise heading for an imminent collision with a planet inhabited by blood thirsty aliens but actually these are 3 seconds that will change whether you get the attention of a potential customer or just turn them away. I was on the internet just yesterday playing out one of my favourite past times which is just surfing and studying websites and I came across a very nice looking website. It was beautifully designed but the shocking aspect of it was that I did not know what is was about or what they were selling. Instead they were rambling on about nothing. It took me several different page clicks to finally realise that they were an advertising company. The hoot here was that they were listed as a top designed WordPress platform website and that was all they were. [...]
By |September 15th, 2015|Web|0 Comments

Call to action

Your website should be treated as a conversion factor as this is the primary focus for it being online. It does not matter whether you are a government organisation or a budding entrepreneur, your website needs customers to do something to interact with you. This is the “Call To Action”. If you are in business, you will want to get customers to request a quote or to start a trial or just to get some information about your products or your company. If you are a government organisation, you might want people to download a new piece of legislation that has an impact on their lives in a certain country. [...]
By |September 10th, 2015|Web|0 Comments

Tracking your website visitors

Out of the many websites that are out there, how many website owners actually know how much of traffic they are getting to their website? Afterall, this information is critical for website owners to know their potential customers and to see how their site is performing on the world wide web. Fortunately for us, Google have a free tool called Google Analytics that one can use to harness the power of reporting the number of visitors, the locations of the visitor as well as the keywords that were used to find your website. The tool also has a wide variety of other fancy goodies that can assist the website owner in tweaking their website. [...]
By |September 5th, 2015|Web|0 Comments

Why do you need a website?

It is is the cheapest and most effective way of advertising. Traditional printed media is only effective if the advert has reached the right buyer during circulation. After the date of distribution has passed , your advert ends up as wardrobe drawer linings or cheap packaging material. Apart from this, it is never cheap. An A5 [...]
By |August 25th, 2015|Web|0 Comments

Website advantages

It is the cheapest and most effective way of advertising. Traditional printed media is only effective if the advert has reached the right buyer during circulation. After the date of distribution has passed , your advert ends up as wardrobe drawer linings or cheap packaging material. Apart from this, it is never cheap An A5 paper advert in full colour in a newspaper can cost a minimum of  5 grand. So the question remains…how many units do you have to sell to firstly pay for the add and then be profitable? Interesting question as in most instances, you never get it back. [...]
By |August 20th, 2015|Web|0 Comments

Choosing the right keywords

Every website owner wants to be found on the internet otherwise it defeats the purpose of having a website. The common mistake that is often experienced is that they are totally invisible due to the fact that they have not chosen the correct keywords to rank for. Instead they have their business name as a keyword which is problem number one. People that are searching for products and services do not know that your company provides them so they will not be searching for your company if that makes any sense. [...]
By |August 20th, 2015|Marketing, Web|0 Comments