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Bounce rates

You may have come across this term "bounce rate"and wonder what it means. No, this is not counting the amount of times a ball goes up and down. This term is actually an important ranking factor in terms of your website popularity. To sum it up, it means  that if a person enters a search term which leads them to your web page and if this person clicks away rather quickly back to the search page results then this is considered  a high bounce rate. This normally also means that they have not navigated further into your website. [...]
By |September 1st, 2015|Search engine optimisation|0 Comments

Why do you need a website?

It is is the cheapest and most effective way of advertising. Traditional printed media is only effective if the advert has reached the right buyer during circulation. After the date of distribution has passed , your advert ends up as wardrobe drawer linings or cheap packaging material. Apart from this, it is never cheap. An A5 [...]
By |August 25th, 2015|Web|0 Comments

Website advantages

It is the cheapest and most effective way of advertising. Traditional printed media is only effective if the advert has reached the right buyer during circulation. After the date of distribution has passed , your advert ends up as wardrobe drawer linings or cheap packaging material. Apart from this, it is never cheap An A5 paper advert in full colour in a newspaper can cost a minimum of  5 grand. So the question remains…how many units do you have to sell to firstly pay for the add and then be profitable? Interesting question as in most instances, you never get it back. [...]
By |August 20th, 2015|Web|0 Comments

Choosing the right keywords

Every website owner wants to be found on the internet otherwise it defeats the purpose of having a website. The common mistake that is often experienced is that they are totally invisible due to the fact that they have not chosen the correct keywords to rank for. Instead they have their business name as a keyword which is problem number one. People that are searching for products and services do not know that your company provides them so they will not be searching for your company if that makes any sense. [...]
By |August 20th, 2015|Marketing, Web|0 Comments