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Check page index

Having a website is critical in this day and age for any business that wants to be discovered. Website owners are under the impression that if they have a website, they can be found via the search engines. This is not always the case. I have seen many websites that...

Call to action

Your website should be treated as a conversion factor as this is the primary focus for it being online. It does not matter whether you are a government organisation or a budding entrepreneur, your website needs customers to do something to interact with you. This is...

Anchor Text

Keyword Anchor Text: The uses of anchor text is a very important technique in assisting a website with search engine rankings. This can pertain to both on page as well as off page optimisation. This is the process whereby one would have a hyperlink that links to...

Tracking your website visitors

Out of the many websites that are out there, how many website owners actually know how much of traffic they are getting to their website? Afterall, this information is critical for website owners to know their potential customers and to see how their site is...

Google EMD update

Google have just announced an update to their algorithm called exact match domain (EMD). What EMD actually means is websites that have a domain name that will contain generic search terms eg. www.teethwhitening.com where teeth + whitening is a generic search term are...